The Story

NEU is The Brand for Brands and The Brand for Fans. Not only do we create the coolest licensed merchandise for teams and leagues, but we also create the same high-quality products for brands and events ranging from Uber to Forbes Under 30. The innovation of our products and our one-stop-shop capabilities set us apart from the competition.

The company, originally called Glass-U, was launched out of Daniel Fine's dorm room at the University of Pennsylvania. Glass-U started by producing and selling custom fully-foldable sunglasses.

We've since grown far beyond sunglasses and have rebranded as NEU, now producing a broader product offering ranging from womens and childrens apparel to bags, accessories, and more. Our rights span from the NCAA to the FIFA World Cup. Today, GlassU is our impulse division and all in, NEU is redefining merchandise and as we like to say — Swag is stale. And the world is ready for something NEU.